TOUR DATES WITH AQUILO THIS WEEK
GOODPAIN EP OUT NOW VIA ARTS & CRAFTS
"an indie pop confection worthy of your next unrequited love mixtape" - The Fader
"tapping into the bright neo-psychedelic of Animal Collective and the smart deconstructed pop of Dirty Projectors." - Consequence of Sound
"skates figure eights around our hearts" - NYLON
The opening track and namesake off Yoke Lore’s 2017 Goodpain EP from Arts & Crafts already has a surrealist edge, but throw in virtual reality and you’ll enter a completely different frame of mind.
Adrian Galvin – the Brooklyn-based singer-songwriter behind Yoke Lore – has been building up a solid reputation for anthemic indie tracks, and he's matching that ambitiousness with a time-bending love story for the modern technological age in the video for “Goodpain”.
In the video, the geriatric protagonist places himself in the middle of an unforgettable night with a missed romantic connection, and uses the powers of virtual reality to take the memory in a new, unwritten direction. Before the story becomes a tale of dour, unrequited love, the video embraces the song’s message of taking the bad to get to the good, with a quaint but energetic dance number.
“‘Goodpain’ is about needing to go through necessary periods of difficulty or struggle in order to get to the good part of anything,” Galvin tells Billboard. “By altering the memory, [the main character] alters the present, and he finds youth and movement; he dances in his refreshed purity.”
If the spontaneous dance seems like something that could only be conjured up in a post-VR stupor, it’s actually one of the most true-to-life moments in the video for Galvin, who is a co-founder of the modern dance company Boomerang in Brooklyn. Despite the older counterpart stealing the spotlight during the video’s climax, it stands as proof that “Goodpain” can give anyone the right moves. - BILLBOARD
MORE ABOUT YOKE LORE
Yoke Lore, the new musical venture of Adrian Galvin, previously of Yellerkin and Walk the Moon. Galvin grew up in an artistic family, his mother a director and his father an actor and sculptor. He was immersed in painting, photography, and ballet from an early age, eventually finding his first musical passion in the drums. While pursuing music, his artistry in other disciplines has not faltered, even lending his own artwork as the cover of his 2016 debut EP. Far Shore EP achieved over 4 million Spotify streams, 3 Hype Machine top ten singles, and songs from the EP were featured in MTV’s The Real World and Netflix’s Santa Clarita Diet. Galvin’s newest EP, Goodpain, has racked up over 2 million Spotify streams in a short period of time and includes the #1 Hype Machine song “Goodpain”.
PHOTO CREDIT : Shervin Lainez // DOWNLOAD HIGH-RES
YOKE LORE TOUR DATES
10/4 Philadelphia, PA // The Foundry ^
10/5 Washington, D.C. // Rock & Roll Hotel ^
10/6 Brooklyn, NY // Music Hall of Williamsburg ^
10/7 Toronto, ON // Horseshoe Tavern ^
10/9 Columbus, OH // A&R Music Bar ^
10/10 Chicago, IL // Lincoln Hall ^
10/11 Minneapolis, MN // 7th Street Entry ^
10/13 San Francisco, CA // The Chapel ^
10/16 Los Angeles, CA // El Rey Theatre ^
11/16-18 Las Vegas, NV // Emerge Music + Impact Conference
^ with Aquilo