YOKE LORE REVEALS NEW VIDEO FOR “FAKE YOU”

WATCH AND SHARE “FAKE YOU” HERE

NEW EP, ABSOLUTES, DUE OUT THIS SUMMER VIA ARTS & CRAFTS

NORTH AMERICAN TOUR DATES CONTINUE TOMORROW IN VANCOUVER

“Highly creative, new EP 'Absolutes' matches different strands - lucid pop, chimining banjos and more - to create something distinct.” - Clash Music

“Adrian Galvin's solo act is a delicious mixture of folk, pop and electronic that constantly keeps listeners on their toes.” - MTV TRL

“‘Fake You’ has such an adventurously diverse soundscape, while remaining enjoyable by not being over-the-top intense.” - Indie Shuffle

YL_web1_WesAndAlex.jpg

PHOTO CREDIT : Wes And Alex // DOWNLOAD HIGH-RES

Today, New York indie pop act Yoke Lore, also known as multi-instrumentalist, dancer, and visual artist Adrian Galvin, has shared the new video for “Fake You” via Billboard, who noted that "the indie pop up-and-comer, shows a vulnerable, somber side of himself in the poignant track."

"The video plays with the idea of an inside that is outside, of how to bring the outside in," Galvin tells Billboard. "It's about literally turning your living space inside out, and by extension, yourself. It's a simple idea, but we play out a fantasy of introspective exploration that keeps me flipping from inside to outside and back again to find out what remains, what is constant amidst those drastic changes. I look for other parts of me and try on different me’s. I try life in the sun and expose myself and I have time with the moon where I float within the blank space of my own unknowing.”

WATCH AND SHARE “FAKE YOU” HERE


Due out later this summer via Arts & Crafts, Absolutes is the forthcoming EP from Yoke Lore which explores the grey areas between black and white ideas while building upon the lush, sonic palette of his past works. The new music Galvin polishing his heartfelt anthems and ruminating on finding balance amid respective oppositions by breaking through the notion that truth necessitates purity.

“These songs all gravitate around the struggle between two sides of something,” Galvin explains. The opening track, “Fake You”, is about the difficulty of realizing your perception of someone doesn’t necessarily match who they really are. “Cut And Run” follows, conveying the instinct to flee versus the instinct to find a home, and “Concrete” illustrates Galvin’s struggle between living in the city and being in the country. “So, they are all the conflicts of absolutes,” he states. “There must be a balance, some movement and some pull. A life of absolutes is no life at all.” As with his previous releases, Galvin drew the artwork for his upcoming EP using bifurcated lines and contrasting imagery to convey his messages of absolutes.

The former Walk The Moon and Yellerkin member’s solo musical endeavor combines echoing waves of banjo, vocals, and percussion to create unforgettable pop songs with tactile sincerity and conviction. Galvin first hit the ground running in 2016 with Yoke Lore’s debut EP, Far Shore. In 2017, the title track of his 2017 EP Goodpain hit #1 on Hype Machine, and quickly after his songs caught fire on Spotify, racking up over 10 million plays throughout the year.

Goodpain also garnered attention from major tastemakers such as NYLON, Consequence of Sound, Billboard, and more. Yoke Lore toured extensively through 2017 with acts like Aquilo and fellow Arts & Crafts labelmates Overcoats, while also making his way to the UK for The Great Escape and festivals like Field Trip in Toronto and Billboard Hot 100 in New York.

Following the success of his song “Goodpain”, Galvin was invited to Spotify’s New York City studio to record a stripped-down version the track, as well as two covers for his Spotify Singles: “Last Christmas” by Wham! and “Truly Madly Deeply” by Savage Garden. His holiday song graced Spotify’s Holiday Singles playlist alongside covers by Demi Lovato, Sam Smith, and Miley Cyrus.

After a successful first-ever run of headline tour dates, Yoke Lore found a unexpected new fan in pop idol Taylor Swift, who added his cover of “Truly Madly Deeply” to her “Songs Taylor Loves” Spotify playlist in 2018. Galvin will release his third EP, Absolutes in the summer of 2018 after a cross-country spring tour with FRENSHIP.

YL_EP_webcover_FY.jpg

“FAKE YOU” SINGLE ARTWORK // DOWNLOAD HIGH-RES

NORTH AMERICAN TOUR DATES
May 4 - Vancouver, BC - Biltmore Cabaret
May 5 - Vancouver, BC - Biltmore Cabaret
May 6 - Seattle, WA - The Crocodile
May 8 - San Francisco, CA - The Independent
May 9 - Santa Barbara, CA - SOhO
May 11 - Los Angeles, CA - El Rey Theatre
May 12 - San Diego, CA - The Casbah
May 13 - Phoenix, AZ - The Crescent Ballroom
May 14 - Albuquerque, NM - Launchpad
May 17 - Austin, TX - The Parish
May 18 - Houston, TX - House Of Blues
May 19 - Baton Rouge, LA - Spanish Moon
May 20 - Dallas, TX - House Of Blues
May 22 - Oklahoma City, OK - Tower Theatre
May 24 - Denver, CO - Ophelia’s

YOKE LORE ONLINE
WEBSITE
TWITTER
FACEBOOK
INSTAGRAM