YOKE LORE SHARES VIDEO FOR NEW SINGLE, “CHIN UP”

WATCH AND SHARE “CHIN UP” HERE

BUY / STREAM “CHIN UP” APPLE MUSIC / SPOTIFY

MEDITATIONS EP OUT MAY 31 VIA ARTS & CRAFTS

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Photo Credit : Wes And Alex // DOWNLOAD HIGH-RES

Today, Yoke Lore releases his euphoric new single “Chin Up”. The New York indie pop project Yoke Lore is the solo musical venture of Adrian Galvin, previously of Yellerkin and Walk the Moon. The brand new track is taken from his forthcoming Meditations EP set for release on May 31 via Arts & Crafts.

Speaking about “Chin Up” Galvin explains, “This song is about fighting fire with love. My little brother was a huge pain in the ass growing up. He would throw these awful tantrums, and I would always want my parents to punish him and throw him in his room and ground him or something, but they never did. They always just tried to listen and comfort him. They told me all you can do in the face of anger is to hit it with compassion, which usually peels away the aggression to reveal a vulnerability. This song is not about my brother who, by the way, turned out very well-adjusted, but it is about the struggle of learning to tamper your reactivity and volatility. Learning to forgive at the drop of a hat. It's a skill I aspire to master.”

The accompanying video to “Chin Up”, shot in the depths of winter in Alaska, is sparse and bleak in comparison to the track’s joyous nature. Speaking about the video he explains, “This video is about a cycle of learning that we all go through. I paint a really tactile picture, but an allegory is only as strong as its commitment. We get thrown around by our relationships. We go through times of being taken care of and times of being mistreated, and even if we end up back where we started, we gain something along the way. Be that an awareness or a skill or an important memory, we always have the ability to grow from our movement, and each relationship offers us a beautiful opportunity to learn something new about ourselves.”

WATCH AND SHARE “CHIN UP” HERE

BUY / STREAM “CHIN UP” APPLE MUSIC / SPOTIFY

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“Chin Up” Single Artwork // DOWNLOAD HIGH-RES

After putting out three acclaimed EPs which gained him a loyal following— Far Shore (2016), Goodpain (2017), and Absolutes (2018) — 2019’s Meditations EP strips several of Galvin’s familiar songs to their core by trading the usual electronic elements for arrangements of piano, horns, and strings. In addition to these re- interpretations, listeners will also find two new studio songs on the new Meditations EP.

Yoke Lore layers the harmonies of Panda Bear, the soulful beats of M83, and the modern pop of Blackbird Blackbird to tell “the stories of how we are bound.” Galvin’s songs start with the folksy timbre of a banjo and add echoing waves of vocals and percussion to create unforgettable pop music with tactile sincerity and conviction. Since 2016, he has released 3 EP’s and a handful of singles, including a cover of Savage Garden’s “Truly Madly Deeply” that Taylor Swift added to her “Songs Taylor Loves” playlist.

Three years of non-stop touring (supporting acts like Bastille, LP, Frenship, Overcoats, The Pains of Being Pure at Heart, and Aquilo) and playing festivals worldwide (SXSW, The Great Escape, Field Trip, Billboard Hot 100) led to Yoke Lore’s first US headline tours, selling out shows all over the country. He continues on the road this Spring with full tour dates listed below.


WATCH AND SHARE “BEIGE (UNBURDENED)” HERE

STREAM / PURCHASE “BEIGE (UNBURDENED)” HERE

TOUR DATES
Apr 3 - Dublin, IR @ Whelans Upstairs ~
Apr 5 - Galway, IR @ Roisin Dubh ~
Apr 8 - Hamburg, DE @ Uebel & Gefährlich - Ballsaal ^
Apr 9 - Cologne, DE @ YUCA ^
Apr 11 - Utrecht, NL @ Helling ^
Apr 12 - Paris, FR @ Point Ephemere ^
Apr 16 - Munich, DE @ Kranhalle ^
Apr 17 - Berlin, DE @ Musik & Frieden ^
May 21 - Santa Ana @ Constellation Room
May 22 - San Luis Obispo @ SLO Brew Rock
May 24 - Napa, CA @ BottleRock Music Festival
May 31 - Las Vegas, NV @ EMERGE
Jun 12 - Amsterdam, NL @ Upstairs at Paradiso
Jun 15 - London, UK @ Bushstock
Jun 16 - Leeds, UK @ Headrow House +
Jun 17 - Manchester, UK @ The Deaf Institute +
Jun 18 - London, UK @ Camden Assembly ~
Jun 22 - Dover, UK @ Firefly Music Festival

~ with ROE
^ with Highasakite
+ with Litany


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YOKE LORE SHARES NEW VIDEO, ANNOUNCES ACOUSTIC EP

WATCH AND SHARE “BEIGE (UNBURDENED)” HERE

STREAM / PURCHASE “BEIGE (UNBURDENED)” HERE

MEDIATIONS, ACOUSTIC EP OUT SPRING 2019 VIA ARTS & CRAFTS

PERFORMING IN TORONTO MARCH 8 AT THE GARRISON

Yoke Lore has just released a new, stripped down version of his 2017 song "Beige", now titled “Beige (unburdened)”. "This song turned out to mean a lot of important things to people,” says Adrian Glavin (Yoke Lore). “In re-interpreting it, I wanted to clear out everything but the song itself, so that people to whom it means something can get a more refined picture of what the song means. Clear out the clutter, unburden yourself."

“Beige (unburdened)” leads the way for an acoustic EP titled Mediations, due out later this Spring via Arts & Crafts.

WATCH AND SHARE “BEIGE (UNBURDENED)” HERE

STREAM / PURCHASE “BEIGE (UNBURDENED)” HERE



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“Beige (unburdened)” Single Artwork // DOWNLOAD HIGH-RES

“A ‘yoke’ is something that holds things together. ‘Lore’ means a set of stories or a collection of ideas about an event, time, or culture,” explains Adrian Galvin, when asked about the meaning behind his musical moniker Yoke Lore. New York indie pop project Yoke Lore is the solo musical venture of Adrian Galvin, previously of Yellerkin and Walk the Moon. Yoke Lore layers the harmonies of Panda Bear, the soulful beats of M83, and the modern pop of Blackbird Blackbird to tell “the stories of how we are bound.” Galvin’s songs combine echoing waves of banjo, vocals, and percussion to create arresting pop music with tactile candor and conviction. Galvin continues, “I want to tell stories about how memories, relationships, apprehensions, and big dreams hold us together. I think that exploring universal experiences both emotional and spiritual are best conveyed through the potency of personal stories. And music wields a power to render the very personal, epic.”

After putting out three acclaimed EPs which gained him a loyal following— Far Shore (2016), Goodpain (2017), and Absolutes (2018) — 2019’s Meditations strips several of Galvin’s familiar songs to their core by trading the usual electronic elements for arrangements of piano, horns, and strings. “In re-interpreting it, I wanted to clear out everything but the song itself, so that people to whom it means something can glean  a more refined experience of the song itself. Clear out the clutter, unburden yourself,” Galvin explains of “Beige (unburdened),” the reimagined version of his song “Beige” from the Goodpain EP. In addition to these re-interpretations, listeners will also find two new studio songs on the new Meditations EP.

2017, the year the Goodpain EP was released, was a turning point for Yoke Lore. His stand-out single “Goodpain” roused fans old and new — including Spotify, who invited Galvin to their New York City studio to record an acoustic version of the track, as well as two covers for his Spotify Singles: “Last Christmas” by Wham! and “Truly Madly Deeply” by Savage Garden. His holiday song graced Spotify’s Holiday Singles playlist alongside covers by Demi Lovato, Sam Smith, and Miley Cyrus. Yoke Lore also found an unexpected new fan in popstar Taylor Swift, who added his cover of “Truly Madly Deeply” to her “Songs Taylor Loves” Spotify playlist in 2018.

Three years of non-stop touring (supporting acts like Bastille, LP, Frenship, Overcoats, The Pains of Being Pure at Heart, and Aquilo) and playing festivals worldwide (SXSW, The Great Escape, Field Trip, Billboard Hot 100) led to Yoke Lore’s first US headline tours, selling out shows all over the country. In 2019, Yoke Lore will make appearances at BottleRock Napa Valley and Firefly Festival, following an east coast headline run and European dates with Highasakite.

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Photo Credit : Wes And Alex // DOWNLOAD HIGH-RES

TOUR DATES
March 5 South Burlington @ Higher Ground *
March 6 Somerville @ ONCE Ballroom *
March 8 Toronto @ The Garrison *
March 12 New York @ Bowery Ballroom * (SOLD OUT)
March 13 Philadelphia @ The Foundry &
March 14 Cleveland @ Beachland Ballroom &
March 16 Asheville @ The Mothlight &
March 17 Nashville @ The High Watt &
March 19 Atlanta @ Aisle 5 &
March 20 Birmingham @ Saturn &
March 21 St. Louis @ Off Broadway & %
March 23 Columbus @ The Basement %
March 24 Washington DC @ Songbyrd & # (SOLD OUT)
March 27 Washington DC @ Songbyrd & #
April 3 Dublin @ Whelans Upstairs (JUST ANNOUNCED!) ~
April 5 Galway @ Roisin Dubh (JUST ANNOUNCED!) ~
April 8 Hamburg @ Uebel & Gefährlich - Ballsaal ^
April 9 Cologne @ YUCA ^
April 11 Utrecht @ Helling ^
April 14 Zurich @ Plaza ^
April 16 Munich @ Kranhalle ^
April 17 Berlin @ Musik & Frieden ^
May 21 Santa Ana @ Constellation Room (JUST ANNOUNCED!)
May 22 San Luis Obispo @ SLO Brew Rock (JUST ANNOUNCED!)
May 24 Napa @ BottleRock Music Festival
June 1 Las Vegas @ EMERGE (JUST ANNOUNCED!)
June 22 Dover @ Firefly Music Festival

* with Runnner
& with Cape Francis
% with Tri Patterns
# with Samuel Proffitt
~ with ROE
^ with Highasakite

Tickets on sale now at www.yokelore.com

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YOKE LORE SHARE LGBTQ+ LOVE STORY VIDEO FOR “RIDE”

“RIDE” VIDEO DIRECTED BY YOKE LORE’S BROTHER NOAH GALVIN, STAR OF BROADWAY’S DEAR EVAN HANSEN & ABC’S THE REAL O’NEALS

WATCH AND SHARE “RIDE” HERE

ABSOLUTES EP OUT THIS FRIDAY, JULY 27 VIA ARTS AND CRAFTS

TOUR DATES BEGIN AUGUST 3

“Highly creative, new EP 'Absolutes' matches different strands - lucid pop, chimining banjos and more - to create something distinct.” - Clash Music

“Adrian Galvin's solo act is a delicious mixture of folk, pop and electronic that constantly keeps listeners on their toes.” - MTV TRL

“‘Fake You’ has such an adventurously diverse soundscape, while remaining enjoyable by not being over-the-top intense.” - Indie Shuffle

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PHOTO CREDIT : Wes And Alex // DOWNLOAD HIGH-RES

Absolutes, the forthcoming EP of New York indie pop act Yoke Lore, due July 27 via Arts & Crafts, explores the grey areas between black and white ideas while building upon the lush, sonic palette of his past works. The new music finds multi-instrumentalist, dancer, and visual artist Adrian Galvin polishing his heartfelt anthems and ruminating on finding balance amid respective oppositions by breaking through the notion that truth necessitates purity.

After recently premiering the first song from the EP, "Fake You", and following with the gorgeously minimalistic track "Cut and Run", today, the Brooklyn based artist releases, "Ride". It's the final taste of the stunning forthcoming 5 song EP, and premieres alongside a breathtaking visual accompaniment on OUT Magazine.

Directed by his brother, LGBTQ+ actor, Noah Galvin (star of Dear Evan Hansen and ABC's The Real O’Neals), the video depicts an LGBTQ+ love story that sees star-crossed lovers eventually call it quits, placing remnants of their relationships in a fire to giving their love a proper goodbye.

Describing the meaning behind the video, Noah explained, "Too often at the end of a relationship, be it romantic or otherwise, there is no real moment of farewell. Perhaps this is due to fear. I’d like to think goodbyes would be less scary if we ritualized them in some way. “Ride” is about giving a relationship a proper burial... punctuating an ending that often goes unpunctuated."

WATCH AND SHARE “RIDE” HERE

Continuing his exploration of juxtapositions and what we know to be "absolute,", Yoke Lore revealed how the meaning of the visuals relate back to the theme of the song, adding- "Fire is the great leveler. It is both a creator and a destroyer, and we often use it to mark transitions. Cremation rituals exist in cultures and belief systems that often practiced traditions in ancestral worship and afterlife dramas. Funereal celebration was often seen as a way to guide the life to its next destination so it could fulfill its next purpose. Romans put coins on the deceased eyes so the person wouldn't be short on cash when they got to the afterlife. In ancient Assyria, wives whose husbands died were forced on the funeral pyre so that their husbands wouldn't be lonely in "the great below." There have always been rituals to commemorate, not just the death of someone, but to prepare them for the next place and task. Our fire is this fire. It is a fire to make something new where something had grown old. It's a controlled burn of a portion of each self. You don't want to scorch the earth, but dead things feed the future."

The songs on Absolutes gravitate around the struggle between two sides of something. Like track, “Cut And Run”, which conveys the instinct to flee versus the instinct to find a home, and “Concrete” illustrates Galvin’s struggle between living in the city and being in the country. “So, they are all the conflicts of absolutes,” he states. “There must be a balance, some movement and some pull. A life of absolutes is no life at all.” As with his previous releases, Galvin drew the artwork for his upcoming EP using bifurcated lines and contrasting imagery to convey his messages of absolutes.

WATCH AND SHARE “CUT AND RUN” HERE

The former Walk the Moon and Yellerkin member’s solo musical endeavor combines echoing waves of banjo, vocals, and percussion to create unforgettable pop songs with tactile sincerity and conviction. Galvin first hit the ground running in 2016 with Yoke Lore’s debut EP, Far Shore, released on B3Sci Records. In 2017, the title track of his 2017 EP “Goodpain” hit #1 on Hype Machine, and quickly after his songs caught fire on Spotify, racking up over 10 million plays throughout the year. Goodpain also garnered attention from major tastemakers such as NYLON, Consequence of Sound, Billboard, and more. Yoke Lore toured extensively through 2017 with acts like Aquilo and Overcoats, while also making his way to the UK for The Great Escape and festivals like Field Trip and Billboard Hot 100 in New York.

Following the success of his song “Goodpain”, Galvin was invited to Spotify’s New York City studio to record a stripped-down version the track, as well as two covers for his Spotify Singles: “Last Christmas” by Wham! and “Truly Madly Deeply” by Savage Garden. His holiday song graced Spotify’s Holiday Singles playlist alongside covers by Demi Lovato, Sam Smith, and Miley Cyrus.

After a successful first-ever run of headline tour dates, Yoke Lore found a unexpected new fan in pop idol Taylor Swift, who added his cover of “Truly Madly Deeply” to her “Songs Taylor Loves” Spotify playlist in 2018. After a cross-country spring tour with FRENSHIP, Galvin will be heading back out on the road again this Fall.

WATCH AND SHARE “FAKE YOU” HERE

YOKE LORE ON TOUR
Aug. 3 New York, NY @ Rough Trade (free)
Sept. 13 London @ Omeara
Sept. 19 Berlin @ Musik & Frieden
Sept. 20 Munich @ Orangehouse
Sept. 22 Hamburg @ Reeperbahn Festival
Sept. 23 Cologne @ Gebäude 9
Sept. 24 Heidelberg @ Halle O2
Sept. 25 Leipzig @ Moritzbastei
Oct. 4 Los Angeles, CA @ Moroccan Lounge
Oct. 5 San Diego, CA @ Soda Bar
Oct. 8 Austin, TX @ Barracuda
Oct. 11 Houston, TX @ White Oak Music Hall (upstairs)
Oct. 12 Dallas, TX @ Three Links
Oct. 13 Oklahoma City, OK @ 89th Street - OKC
Oct. 15 Kansas City, MO @ recordBar
Oct. 16 Denver, CO @ Lost Lake
Oct. 17 Salt Lake City, UT @ Loading Dock
Oct. 19 Vancouver, BC @ Biltmore Cabaret
Oct. 20 Portland, OR @ Holocene
Oct. 21 Seattle, WA @ Lo Fi
Oct. 23 San Francisco, CA @ Cafe Du Nord

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TRACKLIST
01 Fake You
02 Cut And Run
03 Concrete
04 Ride
05 Homing
06 Truly, Madly, Deeply *

*physical release bonus track

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