Screw the soft launch. Magi’s target audience is her fellow obsessives, she sings directly to the listener pressed up against the other side of the screen’s glass. She coined her own genre for it: Broken R&B, less a marketing term than an honest account of how she works, co-writing and co-producing with long-time collaborator Funkywhat, leading on her own art direction, shaping a visual world as self-defined and infectious as the music.

“SpiceKick” follows “POPSTAR” – our first taste from her debut full-length – which premiered on Huw Stephens’ BBC Radio 6 Music show, picked up a B-list placement and had repeat plays on New Music Fix, with London its number one city on streaming platforms and a place on Spotify’s Fresh Finds Favorites in March 2026. The single arrived as Magi was wrapping a European support run with Yaya Bey, the latest in a string of momentum that’s been building steadily across both sides of the Atlantic.

The music is only part of it. This spring Magi makes her acting debut in Chandler Levack’s Mile End Kicks, which screened at TIFF 2025 and SXSW alongside Barbie Ferreira, Devon Bostick and Juliette Gariépy, with the US cinema release landing April 17.

Magi [pronounced Mahd-j-eye] grew up in Montreal. Her 2022 EP Gone Girl earned praise from Bandcamp Daily, The FADER, The Line of Best Fit and Nylon, leading to tours with Noga Erez and a LATAM date with Omar Apollo. A surprise EP, A Weird Little Dog, arrived as she opened a US tour for Nubya Garcia, followed by festival appearances at Osheaga, Festival d’été de Québec (opening for Ty Dolla $ign), Treefort, Reeperbahn and the Montreal International Jazz Festival.