FLEUR ELECTRA’S UPCOMING EP, STRIKE THE MATCH, OUT FEBRUARY 27, 2026 VIA VICTORY POOL RECORDS
WATCH / SHARE “WEATHER GIRL” (MUSIC VIDEO) HERE
BUY / STREAM “WEATHER GIRL” HERE
PRE-SAVE STRIKE THE MATCH EP HERE
Photo Credit : Kirk Lisaj // DOWNLOAD HIGH-RES
Fleur Electra is the dream-pop project of Toronto-via-Saskatchewan aesthete Anna Klein. Starting her “colourful, girl-pop era in the depths of 2020 chaos,” Fleur Electra was born out of the early pandemic, defined by Klein’s sensual and sonically adventurous bedroom production.
Since releasing her debut In Technicolor in 2022, Klein has been performing around Toronto and crafting captivating visuals, honing her artistic magic. She self-produced, wrote, recorded, and mixed her acclaimed 2024's In My Room—a small miracle of an album, considering a house fire destroyed the very bedroom in which these songs were written (while almost nothing was recovered from the fire, this album of songs were saved from a damaged hard drive). Klein went through profound growth from this experience, and though her artistic powers were continuing to develop, her belief in herself was waning. Klein's mental health was worsening, and trying times had her feeling like she was at a dead end—until the ideal producer came along.
Klein explains: “I got a random Instagram DM from Alex Black Bessen”—an LA producer whose credits include Alex G and BENEE—“and he said, ‘I’m going to be in Toronto, and I would love to meet with you if you’re down.’” As soon as Klein and Black Bessen met up, it was clear that they were meant to be collaborating: “It was one of those immediate connections—like, have we met before?” Klein couldn’t believe how easy the artistic collaboration felt: “he could hear my sound and my vision, and he knew how to take it to the next level.”
“Next thing I knew, I was in California in a cabin in the woods, having the most beautiful time,” Klein smiles. Klein and Black Bessen—along with producer-percussionist Tim Voet—poured over Klein’s hard drive of demos in their cozy studio, building these sketches into the delicious alt-pop vignettes of her new album, Strike The Match. Expanding upon the intimate, laptop-in-bedroom production of Klein’s demos, percussion expert Voet added “these beats I never could have dreamed of,” Klein explains, as the trio shaped these songs. “They still felt so close to me, but living a whole new life.”
Today, Fleur Electra is sharing “Weather Girl” from the EP which “is one, if not the, truest of love songs I’ve ever written,” says Klein. “It’s about my platonic love for my best friend, and the story of us. It’s a charming, pure-hearted tune heavily inspired by yacht rock and my inner child. This song has an essence of youth, and nostalgic demeanor. It’s imaginative in its visual imagery, and so accurately represents the way I feel about the one-of-a-kind relationship that we share. Additionally, it was important to me to create an atmosphere where people might feel free to let their own inner child wander into a moment of blissful sentiment.”
WATCH / SHARE “WEATHER GIRL” (MUSIC VIDEO) HERE
BUY / STREAM “WEATHER GIRL” HERE
MORE ABOUT FLEUR ELECTRA
Many songs on Strike the Match consider relationships from Klein’s past. Whether it’s the pissed-off “Best of the Worst,” which details an addiction to being with someone who brings out the worst in you, or the sweet “Weather Girl,” an ode to a friend (“when she twirls, with the sun in her hands, she’ll shine again and again”), Klein’s songs distill years of reflection into dream-pop hymns. These songs shimmer with growth, as Klein flirts with deeper understandings of how she operates and what she needs. These interpersonal reflections interweave with reflections on Klein's relationship with herself, her journey with mental illness, and moments of burgeoning confidence. “The title track distills the album’s themes,” Klein reflects. “It is the breakthrough at the end of a time of endurance, hardship, and discovery."
Klein’s journey with Fleur Electra traces back to her prairie roots. Growing up in Saskatoon, then moving to isolated, small-town Saskatchewan at age 10, Klein leaned hard into imaginative creation: “it felt like I was entering a different world when I was making music.” The eighth of ten kids, Klein and her siblings would inspire one another with flashes of creativity: drawing portraits, singing made-up songs around the house, and acting in elaborate self-scripted videos. Precociously aesthetic, Klein couldn’t hear a song without mentally pairing it with a visual. As soon as she started producing her own music at 12 years old, her interests in sonics and visual art collided, reflected in the gorgeously crafted music videos and graphics of Fleur Electra.
WATCH / SHARE “STRIKE THE MATCH” HERE
BUY / STREAM “STRIKE THE MATCH” HERE
Klein’s early recording sessions in Audacity also provided a counterweight to her religious upbringing. Heavily in worship music, Klein “grew up listening to a lot of Christian rock bands and singing in church.” Though her perspective on religion is nuanced and ever-evolving these days (“I know that I don’t know, and that maybe we weren’t meant to know”), Klein’s music as Fleur Electra seeks to strike at the same power of communally sung hymns in church, similarly crafting music that “cuts through the vulnerability, just gets there, straight to the point.” While Sunday morning services strive to bring you close to God, Fleur Electra’s music beckons you, with similar frankness and vulnerability, to reckon with your own internal turmoil, relationships, and percolating joys.
Such is clear on Strike the Match, which is ultimately a testament to Klein “finally getting started on my life.” Not only is Klein reclaiming the fire that burned down the apartment where she recorded her previous record; you can hear her growing from emotional, spiritual, and psychological fires that made her who she is today. Upbeat and playful, Strike the Match opens a door to peace, escape, and self-reckoning through dancing in your bedroom. It can make you feel something you didn’t know you needed to feel, as well as a reminder that, when all’s said and done, “life is hard, but it can be beautiful. We're all just trying to have a good time while we're here.”
WATCH / SHARE “COULD BE BETTER” HERE
BUY / STREAM “COULD BE BETTER” HERE
PRE-SAVE STRIKE THE MATCH EP HERE
STRIKE THE MATCH TRACKLIST
01 Best Of The Worst
02 Could Be Better
03 Cutting Corners
04 Get It Right
05 Weather Girl
06 She Comes Back
07 Strike The Match
LIVE PERFORMANCE DATES
Feb 28 - Toronto | Dina's Tavern
