WATCH AND SHARE “Omw 4ev” HERE
NEW ALBUM, Omw 4ev, OUT TODAY VIA 444%
PERFORMING AT TORONTO’S MONARCH TAVERN, NOV 17, 2021
BUY / STREAM Omw 4ev HERE
Photo Credit : Pics by Vic // DOWNLOAD HIGH-RES
Today, Toronto/LA-based artist Louie Short is sharing his new video for "Omw 4ev" which arrives just ahead of his new album, also titled Omw 4ev, available everywhere today. Louie has always maintained the quote "the genre is songs" as a mantra for his music and this forthcoming album follows this sentiment, arriving as the second installment of Short's sound trailing his 2019 debut, Cherry, Cherry.
Each track on the new album comes with its own personality and identity. "Omw 4ev" brings with it more of that slacker-rock sound that has become synonymous with Short's work, welding glistening piano lines with fuzzy electronics, beautiful chorus melodies, and Louie's fascinating vocal style that ebbs and flows throughout the track, fading back in via a woozy loop towards the end.
WATCH AND SHARE “Omw 4ev” HERE
Speaking briefly about the new single, Louie says: "This song basically repeats itself over and over and yet never feels the same. This is how I feel about love."
Commenting on the accompanying video, Short continues: "This is a video about a man in metamorphosis. Please note that the caterpillar -> chrysalis footage was filmed by ME! It is not stock footage, it is very rare and special."
When discussing the album, Short explains: "People are drawn to beginnings and endings, whether it be falling in love and breaking up - emerging artists and artists passing away. Things in the middle of life tend to be neglected. I think that this forgotten middle space is exciting and uncharted. It holds a certain poignancy because it doesn’t have the manipulative magnetism of creation and destruction, birth and death, to grab your attention. It just has itself existing."
Short's music arrives as a display of someone obsessed with the craft of songwriting. With a bio that previously stated, "he's not not trying to be Carole King", Louie is someone entirely focused on piecing together the best songs that he's capable of doing. Louie serves as the sole architect of the project, polishing his DIY instincts from songwriting through to mixing.
BUY / STREAM Omw 4ev HERE
Omw 4ev TRACKLIST
1. What Can I Do
2. Sweeter Than Clover
3. Jit
4. Stop Tripping Out
5. Snail
6. Old Dead Bill's Song
7. If I Wanted To
8. Omw 4ev