JUNO AWARD WINNER AND TWO-TIME POLARIS-LONGLISTER FROM MILK & BONE, RETURNS WITH NEW VIDEO FOR “JOLIGENTIL”
WATCH / SHARE “JOLIGENTIL” HERE
BUY / STREAM “JOLIGENTIL” HERE
“JOLIGENTIL” INCLUDED ON BLOODMOON SAMPLER, AVAILABLE HERE
VIA LIGHTER THAN AIR
Photo Credit : Lawrence Fafard // DOWNLOAD HIGH-RES
Embracing the loneliness that comes after the fireworks and examining the power dynamics present in intimate connections, the new single from KROY, “JOLIGENTIL”, is a powerful, vulnerable journey through love and murder. KROY is the stage name of singer, songwriter and composer Camille Poliquin, the Montreal singer-songwriter and half of JUNO Award-winning duo Milk & Bone. KROY’s deeply personal approach to music and her bold pop explorations have seen her accumulate millions of streams and has been described as a visionary artist and Montreal’s queen of electropop, known for her soaring voice, synth-pop melodies and brooding lyrics.
The track arrives with a video from director Gerardo Alcaine who says of the video, “As soon as we sat down and Camille started talking about the KROY universe, I knew I was in for a treat. ‘JOLIGENTIL’ is so moody and textured that it drives you to immediately think visually. We created moodboards separately and ended up with almost identical references. There was so much empathy in the collaboration which rendered communicating our ideas effortless. We surrounded ourselves with a small but extremely dedicated team, and it shows in the final result. In ‘JOLIGENTIL’, we find a KROY in an anxious, paralyzed state at someone else’s mercy. She becomes a sort of lab experiment in constant observation. We explore a contrast of certain detachment, dissociation of the self vs self-examination. We see her being the target of an external voyeur but also we see her looking at different versions of herself.”
“What a dream to work with this team,” says Camille. “When I met Gerardo to discuss the video, I knew I was in good hands. I tend to have a very clear idea of the visuals that will be part of my world, and I immediately felt that I would be able to express myself freely in our creative process. I've always been obsessed with security cameras (I actually have them in several rooms in my apartment) and I thought it was a simple but visually precise way of conveying the meaning of the piece.”
“I'm alone. I was left alone. But the traces of what was done to me will never truly leave me. And I feel exposed, like a deer in the headlights of a car at night. I'm on the stage, I'm in the screen. I’m alone. My wounds are gaping, but only the sharp eye can recognise them. And only the valiant heart knows not to take advantage of them.”
WATCH / SHARE “JOLIGENTIL” HERE
BUY / STREAM “JOLIGENTIL” HERE
BLOODMOON Artwork // DOWNLOAD HIGH-RES
BLOODMOON is a sampler of four songs from KROY’S upcoming album MILITIA due out in June. Created by a sad girl who loves a lot, and sometimes too much, BLOODMOON is a journey through euphoria and anxiety, echoing the hypnotic rhythms also found on her acclaimed debut album SCAVENGER, praised by critics (Rolling Stone, Nylon, FADER, Complex, Noisey).
BLOODMOON SAMPLER, AVAILABLE HERE VIA LIGHTER THAN AIR
MORE ABOUT KROY
Camille Poliquin released her first songs under the alias KROY in 2014 and was quickly dubbed the next Montreal indie pop sensation. A year later, she began to create music with Laurence Lafond-Beaune, forming the minimalist electro-pop duo Milk & Bone, and together they spawned three critically acclaimed albums and one EP: Chrysalism (2022), Little Mourning (2015), Deception Bay (2018) and DIVE (2019).
In the fall of 2016, KROY released her debut solo album SCAVENGER. With hypnotic electro rhythms and lyrics dominated by stories of impossible love, the album draws inspiration from spacey trip-hop and inventive modern pop. SCAVENGER’s whirlwind of synths has garnered praise from the likes of Rolling Stone, Nylon, FADER, Complex, Noisey and more. Reflecting KROY's polished black-and-white imagery, the cover won a prize at the 2017 Grafika Awards. The album’s success has also allowed KROY to perform throughout Canada and abroad, including New York and Paris, Le Printemps de Bourges, Austin (SXSW), Hamburg (The Reeperbahn) and Montreal (Osheaga). In 2020, the musician collaborated with prolific Belgium-born producer Apashe on the single “Rain”.
WATCH / SHARE “DEFENDER” HERE
BUY / STREAM “DEFENDER” HERE
To express her forward and varied interests, Camille likes to say that, much like Seinfeld’s George Costanza, she could’ve become a marine biologist or an architect had she not turned her attention to music. On top of the success of KROY and Milk & Bone, the musician, who completed studies in orchestral composition, has crafted music for two Cirque du Soleil shows and several feature films with Laurence Lafond-Beaune, including the theme song for King Dave for which the pair earned a nomination at the 2017 Canadian Screen Awards. Camille has also written the original music for the 2019 documentary Sisterhood, and KROY songs have been selected to create the right feeling in key scenes of multiple major international TV shows. Throughout her career, Camille has won a JUNO Award (2019), a Félix Award (2019), and has been twice long-listed for the Polaris Music Prize (2015 and 2018).
WATCH / SHARE “THE WOLF” LYRIC VIDEO HERE
BUY / STREAM “THE WOLF” HERE
After a long wait and relentless requests from her fans, KROY returns to unveil the fruits of her lyrical and musical explorations with MILITIA. In the time between SCAVENGER and MILITIA, KROY expanded her multidisciplinary practice. In exploring her obsession with robotic arms, she found an indispensable ally (Jonathon Anderson) who has brought her to work closely with KUKA. In 2021, she presented ANIMACHINA at the Phi Centre — 7 videos premised on themes of surveillance, terror and animism, featuring her beloved robotic companion KUKA. KROY continues her work with these robotic titans in parallel to her music.
Watch for more information on MILITIA soon.
