THE PACK A.D. RELEASE NEW HOLIDAY SONG

VANCOUVER DUO WRAP UP A SUCCESSFUL YEAR AND SHARE A HOLIDAY PRESENT WITH EVERYONE.  DOWNLOAD “COCONUT” TODAY

STREAM “COCONUT” HERE VIA SOUNDCLOUD

SHARE AND DOWNLOAD “COCONUT” FOR FREE HERE

POSITIVE THINKING OUT NOW VIA CADENCE MUSIC

“hooks on hooks… captures the best possibilities of a two-piece rock band”  
- Billboard, Best Albums of 2016 (so far)

“Positive Thinking is the band’s most powerful album yet”
– Vancouver Sun, Album Of The Week

“The Pack A. D. are a band that truly proves that what is needed in a rock is raw talent…”
- Gig Soup UK

“a polished effort that doesn’t lack in memorable hooks or gritty spirit.”
- Consequence Of Sound

“It’s honest, brazenly unbashful, and their strongest work to date.” - Pop Matters

“fast-paced and explosive …a chronicle of distortion and paranoia” - Exclaim!

“the rock album you need to get you through the summer of 2016”
- CBC Music, Albums You Need To Hear

 

Looking back at 2016, it’s been a pretty damn good year for Pack A.D. In August, the duo released their latest album, Positive Thinking, to critical acclaim in Canada and abroad. Pop Matters claimed the album is “honest, brazenly unbashful, and their strongest work to date,” while Billboard Magazine added the “hooks on hooks” of Positive Thinking to their Best Albums Of 2016 (so far) list. Across the pond, Gig Soup claimed “The Pack A. D. are a band that truly proves that what is needed in a rock is raw talent.”

Here in Canada the album hit the charts hard, landing in top 10s across commercial and college radio waves everywhere. The record hit #1 on !earshot’s National Chart and stayed in the Top 10 for 16 weeks, while the first album single “So What” hit #1 on CBC Radio 3 and second album single “Yes, I Know” hit #1 on The Verge’s Grocery List. The Vancouver Sun called Positive Thinking “the band’s most powerful album yet.” Throughout the fall, the Vancouver duo took to the road with successful tours across Canada, the US, UK, and Europe.

Now, just in time for the holidays, the Pack A.D. are wrapping a great year with present for everyone. Fans can download their new Christmas single, “Coconuts” for free.

STREAM “COCONUT” HERE VIA SOUNDCLOUD

SHARE AND DOWNLOAD “COCONUT” FOR FREE HERE

Out now via Cadence Music, Positive Thinking is all carefully constructed chaos, crushing vulnerability, and massive swagger. Underneath the sprawl of its sonic infrastructure, singer/guitarist Black and drummer Miller — self described lifelong high school outcasts — traverse the hidden tunnels that connect all us damaged people together: anger, alienation, humour, sarcasm, sincerity, loneliness, grief.

Engineered by Jesse Gander (White Lung, Bison, Japandroids) and mastered by Heba Kadry in Brooklyn’s Timeless Mastering, Positive Thinking isn’t a total overhaul of the Pack A.D. everybody knows and loves. But making this album—it was a reinvention, an old-school reckoning, and they’re better for it. We’re all better for it.

WATCH THE VIDEO FOR “SO WHAT” HERE
WATCH THE VIDEO FOR “YES I KNOW” HERE

MORE PRAISE FOR POSITIVE THINKING

“the most self-assured piece of music that the band has ever put out” - Confront

“plenty of daring attitude – full-pace swagger, well-crafted chaos and fireworks”
- The Metropolist

“a dark and riveting addition to their six-album catalogue … strength, emotion and new directions make this album a winner” - NOW Magazine

“emotionally dark and personal songs’ tight structures, poppier melodies and forays into psychedelia and rockabilly showcase their continuing evolution” – Sun Media

“their most electrifying work yet” - Playboy

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