WATCH AND SHARE “CUT AND RUN” HERE
NEW EP ABSOLUTES DUE OUT JULY 27 VIA ARTS AND CRAFTS
“Highly creative, new EP 'Absolutes' matches different strands - lucid pop, chimining banjos and more - to create something distinct.” - Clash Music
“Adrian Galvin's solo act is a delicious mixture of folk, pop and electronic that constantly keeps listeners on their toes.” - MTV TRL
“‘Fake You’ has such an adventurously diverse soundscape, while remaining enjoyable by not being over-the-top intense.” - Indie Shuffle
PHOTO CREDIT : Wes And Alex // DOWNLOAD HIGH-RES
Absolutes, the forthcoming EP of New York indie pop act Yoke Lore, due July 27 via Arts & Crafts, explores the grey areas between black and white ideas while building upon the lush, sonic palette of his past works. The new music finds multi-instrumentalist, dancer, and visual artist Adrian Galvin polishing his heartfelt anthems and ruminating on finding balance amid respective oppositions by breaking through the notion that truth necessitates purity.
After recently premiering the first song, "Fake You" from the EP and accompanying video, the Brooklyn-based artist arrives with the gorgeously minimalistic track "Cut and Run" over on NOISEY.
WATCH AND SHARE “CUT AND RUN” HERE
Written about the instincts to flee and the instincts to find a home, the video was shot outside of LA, in the wildly contrasting environments of the Angeles National Forest and the basement of a Dollar Store near Long beach. In the visuals, we see Yoke Lore move through various landscapes, experiencing a marathon of emotions as he seeks to discover the clarity and peace he longs for.
Explaining to NOISEY, Yoke Lore elaborated on the song and video, "This song is about how it is sometimes ok, and maybe even beneficial, to do the opposite of what's good or healthy for you. I move at different speeds attempting to find the perfect balance of movement and sound—the perfect center between effort and grace. It's not a moment in my life, but more so, all the moments. I'm always fighting this question a little bit: how hard to try, how much effort to give; conversely, how calm to be, how to use tranquility as a soft weapon like water crashing against rock until it wears away. Does hardness make strength or does it just leave us rigid? But, in the end, it's ok to be too hard sometimes, and it's ok to be too soft sometimes. Life is a pendulum that we all gotta learn to swing with.”
The songs on Absolute gravitate around the struggle between two sides of something. Like track, “Cut And Run”, which conveys the instinct to flee versus the instinct to find a home, and “Concrete” illustrates Galvin’s struggle between living in the city and being in the country. “So, they are all the conflicts of absolutes,” he states. “There must be a balance, some movement and some pull. A life of absolutes is no life at all.” As with his previous releases, Galvin drew the artwork for his upcoming EP using bifurcated lines and contrasting imagery to convey his messages of absolutes.
WATCH AND SHARE “FAKE YOU” HERE
The former Walk the Moon and Yellerkin member’s solo musical endeavor combines echoing waves of banjo, vocals, and percussion to create unforgettable pop songs with tactile sincerity and conviction. Galvin first hit the ground running in 2016 with Yoke Lore’s debut EP, Far Shore, released on B3Sci Records. In 2017, the title track of his 2017 EP “Goodpain” hit #1 on Hype Machine, and quickly after his songs caught fire on Spotify, racking up over 10 million plays throughout the year.
Goodpain also garnered attention from major tastemakers such as NYLON, Consequence of Sound, Billboard, and more. Yoke Lore toured extensively through 2017 with acts like Aquilo and Overcoats, while also making his way to the UK for The Great Escape and festivals like Field Trip in Toronto and Billboard Hot 100 in New York.
Following the success of his song “Goodpain”, Galvin was invited to Spotify’s New York City studio to record a stripped-down version the track, as well as two covers for his Spotify Singles: “Last Christmas” by Wham! and “Truly Madly Deeply” by Savage Garden. His holiday song graced Spotify’s Holiday Singles playlist alongside covers by Demi Lovato, Sam Smith, and Miley Cyrus.
After a successful first-ever run of headline tour dates, Yoke Lore found a unexpected new fan in pop idol Taylor Swift, who added his cover of “Truly Madly Deeply” to her “Songs Taylor Loves” Spotify playlist in 2018.
