BUY / STREAM purity ring HERE
NEW VIDEO FOR “the long night” OFFERS A PREVIEW
OF THE OTHERWORLDLY LIVE VISUALS
WATCH / SHARE “the long night” HERE
2025 FALL HEADLINE TOUR KICKS OFF OCTOBER 13 - TICKETS HERE
Photo Credit: Lloyd Galbraith & yuniVERSE // DOWNLOAD HIGH-RES
Today, trailblazing electronic pop duo Purity Ring release their sonically expansive self-titled album. Alongside the album release, the duo premiere an official music video for track “the long night”, which serves as a preview of the awe-inspiring visuals to be expected on the Place Of My Own tour.
BUY / STREAM purity ring HERE
Purity Ring’s self-titled fourth album marks the beginning of a bold new chapter as the band’s most immersive release to date. Long known for their fusion of body horror imagery and ethereal electronics, the duo now shift their focus from the physical to the fantastical, crafting a concept album that serves as the soundtrack to an imagined RPG. Inspired by games like Nier Automata and Final Fantasy X, the record tells the story of two hapless characters — embodiments of mj and Corin — on a journey to build a kinder world amid the ruins of a broken one. But this is no escapist fantasy: it is the first step of forbidden dreaming, of imagining a place where the vulnerable are heeded, where grief is spoken aloud and held collectively, where family is a verb rather than a noun, where hope and home can bloom together.
purity ring is the most expansive the duo has ever sounded. Corin reaches into his deepest musical memories to sculpt euphoric, otherworldly soundscapes of vintage digital synths, classical guitar, pan flutes, breakbeats, and haunted vocoders. Along with her unmistakable presence, mj has unlocked a new arsenal of vocal deliveries and a joyous, dizzying stream of consciousness in her words. When a loved one became newly disabled, mj became a full-time caregiver, an experience that continues to expose the world's inadequacies and fuels her vision of a better one.
“the long night” pulls us into the pulse of a steady heartbeat that comforts us through a storm. words ring out as though from another plane: “I’ve been blacking out but I will come back changed.” An ominous promise hangs over corroded 2000s trance synths like a prophecy. “Play my dreams for omens.” If only all dreams were so darkly euphoric. The official music video, directed by Grant Spanier, gives viewers a kaleidoscopic taste of the upcoming tour. The shows will feature visuals that transform the stage into a surreal, otherworldly landscape where light and sound intertwine.
WATCH / SHARE “the long night” HERE
As always, the band’s visuals feel deeply seeded in the sound of the record. For this release, they’ve collaborated with fellow Canadian Mike Sunday to develop an imaginary place — one shaped by many of the same inspirations that influenced Corin’s production along with the narrative of mj’s poetry. Together with Sunday, they’ve crafted a sensory landscape that visually brings the album’s story to life. Purity Ring's new live show is also built on this surreal landscape, immersing fans in this world alongside them.
On their fourth album Purity Ring, the Canadian duo explore creative frontiers that are brand new to them yet profoundly self-actualizing. This is a record about letting go, embracing change, and dreaming forward into something freer.
Purity Ring’s upcoming tour is set to deliver their ethereal concert experience to stages across North America. Tickets can be purchased for the ‘Place Of My Own’ tour via Seated HERE.
WATCH / SHARE “imanocean” HERE
Purity Ring released their first three albums on the legendary label 4AD, beginning with Shrines, which earned Pitchfork’s Best New Music honors and was shortlisted for the Polaris Music Prize. Their breakout track “Fineshrine” is certified gold in the US, and “Grandloves” was sampled by Playboi Carti on his Die Lit track “Fell In Love.” In recent years, they remixed “Knife Prty” as the lead single for the 20th anniversary reissue of Deftones’ classic album White Pony and collaborated with industrial pop duo Black Dresses on the track “Shines.”
Since emerging in the early 2010s, Corin and mj have made a lasting impact on the electronic pop landscape, building a world all their own with immersive self-produced albums and designing groundbreaking visual live show experiences. Their next era of self-released music promises to step fully into a vision they’ve been circling for years - one that feels vast, unrestrained, and true to who they’ve become.
WATCH / SHARE “many lives” & “part iiI” MUSIC VIDEO
Admat HERE // Credit: Mike Sunday
PLACE OF MY OWN TOUR DATES:
10/13/25: Ventura, CA - Majestic Theatre % ^
10/14/25: San Francisco, CA - The Warfield % ^
10/16/25: Seattle, WA - Showbox Sodo % ^
10/17/25: Portland, OR - Revolution Hall % ^
10/18/25: Boise, ID - Knitting Factory ^
10/20/25: Salt Lake City, UT - The Depot ^
10/21/25: Denver, CO - Mission Ballroom & ^
10/23/25: Minneapolis, MN - First Avenue ^
10/24/25: Chicago, IL - Metro ^
10/25/25: Columbus, OH - Newport Music Hall ^
10/26/25: Cleveland, OH - Globe Iron ^
10/29/25: Washington, DC - 9:30 Club ^
10/30/25: Brooklyn, NY - Brooklyn Steel ^
10/31/25: Philadelphia, PA - Union Transfer ^
11/01/25: Charlottesville, VA - Jefferson Theatre ^
11/03/25: Asheville, NC - Orange Peel ^
11/04/25: Atlanta, GA - Buckhead Theatre ^
11/05/25: Nashville, TN - Brooklyn Bowl ^
11/07/25: Dallas, TX - Granada Theater ^
11/08/25: Austin, TX - ACL Live At The Moody Theater ^
11/10/25: Phoenix, AZ - Van Buren ^
11/11/25: San Diego, CA - The Observatory ^
11/12/25: Los Angeles, CA - The Novo ^
& Washed Out (DJ)
^ yuniVERSE
% Brett Bolton
DOWNLOAD HIGH-RES // Credit: Mike Sunday
PURITY RING TRACKLIST
01 relict
02 many lives
03 part ii
04 place of my own
05 red the sunrise
06 memory ruins
07 mistral
08 the long night
09 imanocean
10 between you and shadows
11 mj odyssey
12 broken well
13 glacier ::in memory of rs::
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