INDIE POP BAND RELEASES THEIR FIRST MUSIC NEWLY SIGNED TO ARTS & CRAFTS
WATCH / SHARE “AFTER YOU” HERE
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BABYGIRL: Cameron Bright (L) & Kiki Frances (R) - CREDIT: Ryan Faist / / HI-RES DOWNLOAD
Today, indie pop band Babygirl shares their first music newly signed to hometown label Arts & Crafts. Raised in Toronto and often found working out of Los Angeles, Kiki Frances and Cameron Bright return with “After You” – their first single since 2023’s critically-acclaimed Be Still My Heart EP.
On “After You,” the longtime collaborators make a sublime and captivating offering about true love, with whimsical pop hooks, a chorus that brims with warmth, and vicarious storytelling set against the backdrop of fleeting summertime moments. With airy synths, subtle guitars, and spare hand claps all draped in Frances’ lush vocals, Babygirl set a new standard for serene bedroom pop laden in aura.
“‘After You’ is about a person who sets a new standard and redefines what love is to you,” the band describes. “The bar gets raised so high, you feel certain it could never be cleared by anyone else. There’s a powerlessness to feeling so attached to someone: they’ve widened the spectrum in both directions — the love you have is equal to the loss you risk.”
WATCH / SHARE “AFTER YOU” HERE
BUY / STREAM “AFTER YOU” HERE
Babygirl have a penchant for vivid imagery in their singular music, a wistful take on bittersweet pop rock that heedlessly transports into the soundtrack of a teen drama from the early aughts. A refreshing spin on youth nostalgia with a contemporary edge, marked by masterfully measured songcraft, with sincere lyrics and lightly frayed guitar embedded into the lush production, “After You” ups the ante on Babygirl’s effervescent definition of pop music.
Celebrated for their three EPs, Be Still My Heart (2023), Losers Weepers (2021) and Lovers Fevers (2018) – which have amassed over 50 million streams and earned glowing praise from platforms like Noisey, Rolling Stone, PAPER, and NYLON – and with production credits and collaborations including renowned artists like Alessia Cara and Lauv, with “After You” Babygirl stand poised with their best music to date.
WATCH / SHARE “AFTER YOU” HERE
BUY / STREAM “AFTER YOU” HERE
PAST PRAISE FOR BABYGIRL
“While their nostalgic sound recalls the warm malaise of ’90s alternative rock, the band’s lyrics strike a contemporary chord, blending sad, solitary images with moments of crystalline clarity and emotional weight.” CONSEQUENCE
"Bandmates Kiki Frances and Cameron Bright layer on the melancholic yearning, jangling guitars, and haze ‘90s vibes, hitting on a deft balance of earnest pop melody and indie rock malaise.” Under The Radar
“Downright dreamy music” Rolling Stone
